Concept of one minute, the ability to communicate and express yourself
Concept of quality
Use of modern communications
Concept of Local Area Development – 8 hours
List 10 good and not so good things about your territory
Teams of persons, businesses, agencies, others that
Create economies of scale
Develop and Exchange professional skills
Evolving into a capability to effect trade in goods and services within a territory
Reaching a level so as to efficiently trade with other territories
Client Management – 8 hours
Travel services as an example in the service sector
Agriculture and artisan production in the goods sector
A personalized offer built around your client
Utilizing modern communications
Administration and Finance – 8 hours
Define business or nonprofit plan in order to create administrative model
Public financing
Bank financing
What to do? Let’s ask the client!
Credits - Barter – Exchange
Ethic banks and microcredit
Create your own currency
Marketing and Sales – 8 hours
Something that nearly everyone does not want to do
What are we offering and to whom
How and when they pay
Online and direct sales
Sales via brokers and agencies
Logistics – 8 hours
It can kill your business model if not tackled properly
An efficient model for local transport services
Connecting outside the territory
Outsourcing Goods and Services – 8 hours
You must deal with them as well
Outside your network but of the territory
Outside the territory
Final Task – 24 hours
Develop your local area
Objectives
Training in the fundamentals of entrepreneurship, nonprofit management and other key skills in a local area development setting.
Participants will get answers to these key questions:
--How do I scope the size and effort of my goods, services and local area?
--What are my overall strategic objectives? What planning and implementation activities are required to achieve these objectives?
--How do I determine my target market (ideal customers)? How do I understand and meet their needs and wants?
--How do I position my goods, services and local area with respect to the competition?
--What key messages must I convey to present a compelling reason to purchase my products or services?
--How do I brand my goods, services or local area? How do I align my goods and services with my brand promise--including customer-facing personnel, look-and-feel of products, completeness of services offered, visual branding and promotion.
--What partners and associations should I consider to ensure success?
--What public and private means are available to finance my business, nonprofit and local area development?
--What are best practices for business, nonprofit and local area management?
--What role do local, state and federal governments play in developing a local area? What is the relationship between these government entities and my business, nonprofit and local area?
