Concept of one minute, the ability to communicate and express yourself
Concept of quality
Use of modern communications
Local Area Development and Travel Services – 12 hours
Tourism in Italy and worldwide
Types of travel related services
Incoming
Events
Accommodations
Transport
Food and wine
Specialized travel guide services
Other products and services in support of tourism
Choose your travel related services business
Travel Services Management – 12 ore
Categories of travel clients
The travel offer
A personalized offer built around the client
Administration and Finance – 4 hours
Define the activity, then create your administrative model
Currency exchange
Methods of getting paid
What to do? Let’s ask the client
Credits – Barter - Exchange
Marketing and Sales – 8 hours
Something that nearly everyone does not want to do
What are we offering and to whom
How and when they pay
Online sales
Sales via tour operators and agencies
The Logistics of Travel – 8 hours
It can kill your business model if not tackled properly
An efficient model for local tourism transport services
Connecting outside the territory
Outsourcing Travel Services – 8 hours
You must deal with them as well
Outside your network but of the territory
Outside the territory
Final Task – 24 hours
Develop your travel related services business
Objectives
Training in the fundamentals of entrepreneurship, nonprofit management and other key skills in a local area development setting.
Participants will get answers to these key questions:
--How do I scope the size and effort of my goods, services and local area?
--What are my overall strategic objectives? What planning and implementation activities are required to achieve these objectives?
--How do I determine my target market (ideal customers)? How do I understand and meet their needs and wants?
--How do I position my goods, services and local area with respect to the competition?
--What key messages must I convey to present a compelling reason to purchase my products or services?
--How do I brand my goods, services or local area? How do I align my goods and services with my brand promise--including customer-facing personnel, look-and-feel of products, completeness of services offered, visual branding and promotion.
--What partners and associations should I consider to ensure success?
--What public and private means are available to finance my business, nonprofit and local area development?
--What are best practices for business, nonprofit and local area management?
--What role do local, state and federal governments play in developing a local area? What is the relationship between these government entities and my business, nonprofit and local area?
