Production and distribution in a sustainable environment
Review of agricultural practices in your territory
Your culinary traditions
Typical products
To produce and distribute within a territory
To produce and distribute with other territories
Client Management – 8 hours
A personalized offer built around your client
Controlling and cutting costs
Utilizing modern communications
Environmental incentives
Administration and Finance – 8 hours
Define business or nonprofit plan in order to create administrative model
Public financing
Bank financing
What to do? Let’s ask the client!
Credits - Barter – Exchange
Ethic banks and microcredit
Create your own currency
Marketing and Sales – 8 hours
Something that nearly everyone does not want to do
What are you offering and to whom
Let’s take another look at your territory’s culinary traditions
Online and direct sales
Sales via brokers and markets
Logistics and Regulations – 12 hours
An efficient model for local food transport services
Labeling
Import-export regulations
Complying with safety and sanitary regulations
Outsourcing Goods and Services – 4 hours
Products and services in support of your plan
Outside your network but of the territory
Outside the territory
Final Task – 24 hours
Develop your local area food production, distribution and management plan
Objectives
Training in the fundamentals of entrepreneurship, nonprofit management and other key skills in a local area development setting.
Participants will get answers to these key questions:
--How do I scope the size and effort of my goods, services and local area?
--What are my overall strategic objectives? What planning and implementation activities are required to achieve these objectives?
--How do I determine my target market (ideal customers)? How do I understand and meet their needs and wants?
--How do I position my goods, services and local area with respect to the competition?
--What key messages must I convey to present a compelling reason to purchase my products or services?
--How do I brand my goods, services or local area? How do I align my goods and services with my brand promise--including customer-facing personnel, look-and-feel of products, completeness of services offered, visual branding and promotion.
--What partners and associations should I consider to ensure success?
--What public and private means are available to finance my business, nonprofit and local area development?
--What are best practices for business, nonprofit and local area management?
--What role do local, state and federal governments play in developing a local area? What is the relationship between these government entities and my business, nonprofit and local area?
